Topical Calendar 2012
Download our Topical Calendar for key dates in 2012.
Interested in creating topical newspaper ads but don't know where to start? Download our Topical Calendar, which contains key dates for 2012 that you can use to leverage your brand.
Topical ads are a tactical and creative opportunity to engage consumers, and there's no doubt that newspapers are an ideal medium to house them. In fact, topical ads in newspapers can boost impact by 5% points*.
To see how impactful topical ads can be, here's a small collection of stand-out topical press ads from this year that took advantage of fixed dates as well as developing news stories:
- 2011 April Fools Day newspaper ads
- 2011 Royal Wedding newspaper ads
- Nando's "Lady Gaga" newspaper ad
- Goulburn Valley "Australia Day" newspaper ad
- McDonalds’ “Open 25 hours” Daylight Savings newspaper ad
- Sony Noise Cancelling Headphones “World Cup – Vuvuzela” newspaper ad
- Julia Gillard Leadership Spill newspaper ads
- Tooheys New “Beer Economy” Melbourne Storm and Kevin Rudd newspaper ads
- Brownes Chill Milk "Chilean Miners" newspaper ad
To make it easier to plan topical ads, we’ve compiled a detailed calendar with key dates for 2012. You'll be sure to find a range of dates that can be use to align your brand, product or cause – from important social issues to whimsical celebrations; metropolitan events to regional shows.
To get your ad up-and-running, simply contact newspaper publishers during the early stages of creative development. And, as the Sydney and QLD dust storms and the Julia Gillard Labor Party Leadership spill suggests, topical ads can be turned around within a day if properly planned – so be fast!
This graphic-light version is easier to print.