NMA UK 2011: Fashion Report
(5m, format)
NMA UK: Fashion Report 2011
Use newspapers' immediacy, targeting and impact to get brand messages across to fashionistas.
Key points
- Just like fashion brands, national newspapers are all about the latest styles and trends
- Placing an ad near relevant editorial is especially powerful in engaging readers
- Advertisers can keep in step with readers as their needs change with current events and seasons, reaching customers at key sales periods in the fashion calendar
- Newspapers talk to ‘real’ women - women appreciate the practical, useful and realistic options for all shapes, sizes and budgets
- Newspapers are multimedia brands offering advertisers innovative media platforms to connect with affluent readers
- Analysis of Kantar World Panel data shows how frequent newspaper readers are high spending customers of fashion, beauty and other ‘look good, feel good’ brands
Download the research below. For more information about this study, visit the Newspaper Marketing Agency UK.
November 2011
