2011 UK study into how consumers interact with newspapers - print, mobile and digital - during major sporting events.
National newspapers are a highly effective medium for advertising around sporting events. Millions of sports fans rely on their papers for their daily fix of news and analysis.
These pieces of research looks at how consumers engage with the sporting section of the newspaper, as well as brands and sponsors within context of Wimbledon 2011.
This is also the first research to study how, where and when newspaper audiences use the different digital formats, as well as the print newspaper, for major events.
Download research from the UK’s Newspaper Marketing Agency to see brands can excel in newspapers.