Copy of Berlei Sports Bra newspaper ad
(1m, format)
In papers January 29
Berlei runs an educational newspaper advertisement to get women to re-appraise the reasons for purchasing a sports bra.
The advertisement works on a branding level, using rational messaging to present the Berlei label as the best quality of sports bra as endorsed by the Australian Institute of Sport.
This campaign ran in metropolitan newspapers across multiple markets, targeting women – particularly those with active lifestyles – by placing the advertisement in the Health & Wellbeing section.
Learn more about the Strategic Roles of Information and Re-Appraisal with examples of how they have been applied to newspaper advertising.
January 2012
