Bringing advertising to life

Papermotion, powered by Total Immersion technology, provides a dynamic way to enhance readers' involvement with newspaper campaigns.

What's more, it's really easy to use. All readers' need is a webcam and internet access.
Papermotion is a world first for newspapers, combining the value of print with 3D, video streaming and audio. The result is a new, engaging creative channel for advertisers.

All it takes it three easy steps:

The positive implication for newspapers is that papermotion can provide advertisers with more opportunities to connect, interact and entertain consumers. Rich media content, coupled with the unique qualities of the newspaper medium, will definitely change the way advertisers think about press and the humble print ad.   

See how papermotion works - Night at the Museum 2

News Limited newspapers, working with The Dreamscape Group, have together with 20th Century Fox launched Papermotion with Night at the Museum 2.

This technology enables advertising content on the page to come alive as moving pictures and sound.

The release of Night at the Museum 2 created a perfect opportunity to demonstrate the impact and engagement made possible with Papermotion, and will change the way you think about newspapers.
Papermotion uses special animation technology to trigger interactive content.

The content is activated when readers visit a specific website and hold the image up to a webcam. The technology then triggers animated content including rich media such as video clips, music, mini-sites, games and 3D animation.

On Sunday May 17, News Limited Sunday papers gave readers their first opportunity to experience this amazing technology.

To learn more about papermotion, and to register your interest, go to News Limited: The future is in your hands literally.

June 2009