Copy of Woolworths "2012 Kids Hospital Appeal" newspaper ad
(578k, format)
In papers August 8
Woolworths runs a Public Agenda newspaper ad for their 2012 hospital appeal.
The newspaper ad, “Let your change change a life” raises the profile of the appeal and informs consumers of the purpose of the initiative so they can lend their support.
The advertisement has been running in Sydney metropolitan newspapers.
Learn more about the Strategic Role of Public Agenda with examples of how it has been applied to newspaper advertising.
August 2012
