Newspaper Locator
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Circulation
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Weekdays | Saturday | Sunday |
|---|---|---|---|
| 157,480 | 227,836 | - | |
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Readership
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| Weekdays | Saturday | Sunday | |
|---|---|---|---|
| Total | 566,000 | 720,000 | - |
| Sex | |||
| Male | 300,000 | 347,000 | - |
| Female | 267,000 | 373,000 | - |
| Age | |||
| 14 - 17 | 18,000 | 17,000 | - |
| 18 - 24 | 49,000 | 58,000 | - |
| 25 - 34 | 72,000 | 76,000 | - |
| 35 - 49 | 108,000 | 169,000 | - |
| 50 - 64 | 167,000 | 218,000 | - |
| 65+ | 153,000 | 183,000 | - |
| Working Status | |||
| Professional/Management | 158,000 | 207,000 | - |
| White Collar | 139,000 | 192,000 | - |
| Skilled/Semi/Unskilled | 68,000 | 80,000 | - |
| Home duties | 14,000 | 18,000 | - |
| Retired | 143,000 | 164,000 | - |
| Students/Not Working | 39,000 | 52,000 | - |
| Main grocery buyer | |||
| Main grocery buyer | 363,000 | 494,000 | - |
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Published casual rate
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| Weekdays | Saturday | Sunday | |
|---|---|---|---|
| FP Broadsheet (Colour) | $56,952.00 | $84,999.00 | $61,877.00 |
| FP Broadsheet (Black/White) | $42,187.00 | $62,962.00 | $45,835.00 |
| FP Tabloid (Colour) | $25,040.00 | $37,372.00 | $27,205.00 |
| FP Tabloid (Black/White) | $18,548.00 | $27,683.00 | $20,152.00 |
| 28x11 (≈ ½ pg B'sheet) (Colour) | $25,102.00 | $37,468.00 | $26,761.00 |
| 28x11 (≈ ½ pg B'sheet) (Black/White) | $18,594.00 | $27,754.00 | $19,823.00 |
| 28x5 (≈ A4) (Colour) | $13,179.00 | $19,669.00 | $14,319.00 |
| 28x5 (≈ A4) (Black/White) | $9,762.00 | $14,570.00 | $10,606.00 |
| 20x7 (≈ ½ pg Tabloid) (Colour) | $13,179.00 | $19,669.00 | $14,319.00 |
| 20x7 (≈ ½ pg Tabloid) (Black/White) | $9,762.00 | $14,570.00 | $10,606.00 |
| 15x11 (≈ B'sheet strip) (Colour) | $15,532.00 | $23,182.00 | $16,876.00 |
| 15x11 (≈ B'sheet strip) (Black/White) | $11,505.00 | $17,172.00 | $12,500.00 |
| 10x7 (≈ Tabloid strip) (Colour) | $6,589.00 | $9,835.00 | $5,303.00 |
| 10x7 (≈ Tabloid strip) (Black/White) | $4,881.00 | $7,285.00 | $5,303.00 |
CIRCULATION
Source: Audit Bureau of Circulations (ABC). Average Net Paid Sales for Sept - Dec 2012 (metro and larger regional titles) / June - Dec 2012 (other regional titles).
NB: Where weekend editions' circulation figures incorporate both Saturday and Sunday circulation, the combined circulation figure appears in the Saturday column.
* Source CAB Audit Sept 2009
^ CAB Audit April to Sept 2010
~ Source for M/Tu/Th/Fri circulation data is from the Publisher. Wed/Sat data is CAB Audit April to Sept 2010.
READERSHIP
Sources: Roy Morgan Research. Jan - Dec 2012
NB The readership figures for each APN ARM masthead are based on its APN ARM total distribution area (TDA); data relates to the period ending Dec 2011.
NB3: The occupation/working status figures do not total 100% as people who do not work, or are not seeking work, have been excluded.
NB4: Where weekend editions' readership figures incorporate both Saturday and Sunday readership, the combined readership figure appears in the Saturday column.
NB5: Gold Cost Bulletin readership figures are filtered to Queensland only.
NB6: Tweed / Gold Coast and Coffs Harbour markets for APN ARM: As of Dec 2011, business model has shifted to provide digital daily news from M-F; supported by weekly print editions on Saturday. Daily News (APN ARM) weekday data measures digital readership, and Saturday data draws from printed newspaper readership.
PUBLISHED RATES
All advertising rates effective 1st July 2009 to 30th June 2010, inclusive of GST and current at the time of publication.
The rates provided for use within the facts pages and used for the Schedule Generator are based on common column centimetre formats and are approximations only, with the intention that they be used solely as a guide during the media planning process.
Publishers reserve the right to amend rates without notification. Rates have not been calculated to modular formats. Rates are based on the casual level for early general news (EGN)/run of paper (ROP) and do not account for special placement, whether loaded or for appearance within sections.
The Newspaper Works always recommends that you contact newspaper publishers as early as possible in the planning process to discuss how newspapers can deliver to your campaign objectives.
Published: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday.
Cover Price: Mon-Fri: $1.50, Saturday: $2.50, Sunday: $2.00
Website: www.theage.com.au
Contact Newspaper: Sales support
Production support