Newspaper Locator
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Circulation
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Weekdays | Saturday | Sunday |
|---|---|---|---|
| 188,947 | 318,352 | - | |
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Readership
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| Weekdays | Saturday | Sunday | |
|---|---|---|---|
| Total | 532,000 | 772,000 | - |
| Sex | |||
| Male | 306,000 | 409,000 | - |
| Female | 225,000 | 363,000 | - |
| Age | |||
| 14 - 17 | 23,000 | 26,000 | - |
| 18 - 24 | 45,000 | 62,000 | - |
| 25 - 34 | 63,000 | 84,000 | - |
| 35 - 49 | 133,000 | 226,000 | - |
| 50 - 64 | 147,000 | 221,000 | - |
| 65+ | 120,000 | 153,000 | - |
| Working Status | |||
| Professional/Management | 113,000 | 159,000 | - |
| White Collar | 105,000 | 160,000 | - |
| Skilled/Semi/Unskilled | 123,000 | 178,000 | - |
| Home duties | 23,000 | 43,000 | - |
| Retired | 125,000 | 165,000 | - |
| Students/Not Working | 36,000 | 51,000 | - |
| Main grocery buyer | |||
| Main grocery buyer | 320,000 | 467,000 | - |
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Published casual rate
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| Weekdays | Saturday | Sunday | |
|---|---|---|---|
| 20x7 (≈ ½ pg Tabloid) (Colour) | $7,427.00 | $12,133.00 | |
| 20x7 (≈ ½ pg Tabloid) (Black/White) | $5,502.00 | $8,988.00 | |
| 10x7 (≈ Tabloid strip) (Colour) | $3,713.00 | $6,066.00 | |
| 10x7 (≈ Tabloid strip) (Black/White) | $2,751.00 | $4,494.00 | |
| FP Tabloid (Colour) | $15,041.00 | $24,570.00 | |
| FP Tabloid (Black/White) | $11,141.00 | $18,200.00 | |
| 28x5 (≈ A4) (Colour) | $7,427.00 | $12,133.00 | |
| 28x5 (≈ A4) (Black/White) | $5,502.00 | $8,988.00 | |
CIRCULATION
Source: Audit Bureau of Circulations (ABC). Average Net Paid Sales for June 2011 (metro and larger regional titles) / January-June 2010 (other regional titles).
mX circulation: CAB Oct10 - Mar 11
NB: Where weekend editions' circulation figures incorporate both Saturday and Sunday circulation, the combined circulation figure appears in the Saturday column.
NB2: Some Monday-Saturday newspapers report Monday-Saturday but not Monday-Friday circulation. In such cases the figure in the Monday-Friday column refers to the Monday-Saturday circulation.
NB3: For Monday-Saturday newspapers that do not report separate weekday and Saturday circulation, the Monday-Saturday circulation figure appears in both the Weekday and the Saturday column.
* Source CAB Audit Sept 09
** Publisher's claim (mX and Daily News;Tweed Heads)
^ CAB Audit April to September 2010
~ Source for M/Tu/Th/Fri circulation data is from the Publisher. Wed/Sat data is CAB Audit April to September 2010.
READERSHIP
Sources: Roy Morgan Research. June 2011
NB The readership figures for each APN masthead are based on its APN total distribution area (TDA); data relates to the period ending June 2011.
NB2: mX readership data is sourced from Nielsen Media Research, Panorama National (Jul10-Jun11, Survey 5)
Panorama Working Status Descriptors for mX titles:
* Professional/Management = Managers/Administrators + Professionals
** White Collar = Upper White Collar + Lower White Collar
*** Skilled/Semi/Unskilled = Trades & Related + Plant & Machine Operator/Driver + Labourers & Related
**** This figure for mX covers all people age 50+
NB3: The occupation/working status figures do not total 100% as people who do not work, or are not seeking work, have been excluded.
NB4: Where weekend editions' readership figures incorporate both Saturday and Sunday readership, the combined readership figure appears in the Saturday column.
NB5: Gold Cost Bulletin readership figures are filtered to Queensland only.
PUBLISHED RATES
All advertising rates effective 1st July 2009 to 30th June 2010, inclusive of GST and current at the time of publication.
The rates provided for use within the facts pages and used for the Schedule Generator are based on common column centimetre formats and are approximations only, with the intention that they be used solely as a guide during the media planning process.
Publishers reserve the right to amend rates without notification. Rates have not been calculated to modular formats. Rates are based on the casual level for early general news (EGN)/run of paper (ROP) and do not account for special placement, whether loaded or for appearance within sections.
The Newspaper Works always recommends that you contact newspaper publishers as early as possible in the planning process to discuss how newspapers can deliver to your campaign objectives.
Published: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday.
Cover Price: Mon-Fri: $1.20, Saturday: $2.20, Sunday: $0.00
Website: www.thewest.com.au
Contact Newspaper: Sales support
Production support