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The Australian Defence Force uses augmented reality and a newspaper ad to recruit high achieving medical students into their special scholarship programme. More
McDonald's rolled up daily newspapers to look like a giant straw to promote its $1 drinks deal. More
IKEA uses the page fold to physically reinforce the price drop in this newspaper ad. More
FlightNetwork.com uses newspapers creatively to illustrate the only way consumers can get a cheaper flight. More
This interactive flash banner newspaper ad ran during the 2011 Rugby World Cup, appealing to those not interested in watching the sport on TV. More
Peter MacCallum Cancer Institute used a regular feature in the newspaper to encourage people to regularly get their moles checked. More
RAC used newspaper page numbers to illustrate statistics of roadside incidents, reinforcing the need to get roadside assistance. More
See the Gold, Silver and Bronze press ads from this year's Cannes Lions awards.
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