This research puts the same newspaper and magazine ads side-by-side to see how women engage with them. More
2011 UK study into how consumers interact with newspapers - print, mobile and digital - during major sporting events. More
Use newspapers' immediacy, targeting and impact to get brand messages across to fashionistas. More
2011 World Press Trends: newspapers still reach more people than internet. More
This 2011 study looks how local newspapers and their websites play an important role in informing the community and driving action in advertising. More
Canadian research looks at the impact of size in newspaper advertising. The study draws conclusions from five years' worth of research. More
Newspapers deliver emotional power along with more mass reach than TV. Football fans rely on both TV and press for this World Cup. For advertisers, TV and paper... More
Reserch from Canada studies the impact colour newspaper advertising has on consumers over a five year period. More
Future of Aussie newspapers are strong & are poised to benefit from the burgeoning consumer take-up of digital platforms.
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