Creative Benchmarking

This section of the website houses research that helps advertisers build an understanding of the role that the creative plays in engaging consumers and building brands in their newspaper advertising.

Creative Benchmarking insights

Creative Benchmarking insights

Drawing insights from our Creative Benchmarking research, these articles provide strategic guidance on how to use newspaper advertising more effectively. More

Introducing the Action Map

Introducing the Action Map

ActionMap identifies what form of action a newspaper ad is likely to generate. More

Alcohol

Alcohol

Creative Benchmarking results for the alcohol category. More

Automotive

Automotive

Creative Benchmarking results for the automotive category. More

Banking, Finance & Insurance

Banking, Finance & Insurance

Creative Benchmarking results for the Banking, Finance & Insurance category. More

Charity & Not for Profit

Charity & Not for Profit

Creative Benchmarking results for the Charity & Not for Profit category. More

Fashion

Fashion

Creative Benchmarking results for the fashion category. More

FMCG

FMCG

Creative Benchmarking results for the FMCG category. More

Government

Government

Creative Benchmarking results for the government / public services category. More

Health, Beauty & Cosmetics

Health, Beauty & Cosmetics

Creative Benchmarking results for the health, beauty and cosmetics category. More

Household

Household

Creative Benchmarking results for the household category. More

Industry & Business

Industry & Business

Creative Benchmarking results for the Industry & Business category. More

Media & Entertainment

Media & Entertainment

Creative Benchmarking results for the media and entertainment category. More

Petcare

Petcare

Creative Benchmarking results for the petcare category. More

Retail

Retail

Creative Benchmarking results for the retail category. More

Telecommunications

Telecommunications

Creative Benchmarking results for the telecommunications category. More

Travel & Tourism

Travel & Tourism

Creative Benchmarking results for the Travel & Tourism category. More

Strategic Roles top performers

Strategic Roles top performers

This presentation looks at top press ads for each of the Six Strategic Roles, giving insight on how to better connect with consumers. More

Creative Benchmarking review

Creative Benchmarking review

Creative Benchmarking Review challenges conventional beliefs. More

Proving effectiveness

Proving effectiveness

See findings of our research into what makes newspaper advertising effective. More

Effectiveness metric

Effectiveness metric

Learn how to craft the best creative to reap the full benefits of advertising in newspapers. More

Creative Benchmarking

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