Uncle Tobys Oatbrits increased brand absorption by adding newspapers to television.
Newspapers helped build brand power for Jalna yoghourt, playing a key role in driving sales and differentiating the product in this highly competitive category.
This case study shows that press was a key element in building brand equity and as a result, newspapers helped drive success for the NESCAFÃ‰ Greenblend launch.
See findings of our research into what makes newspaper advertising effective.
Our Creative Benchmarking research measures consumer engagement to identify what makes a newspaper ad perform. Click here.
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