This article looks at how strong imagery works on the level of cut-through, emotional connection and message comprehension. More
A review of Westpac's new long copy brand campaign based on findings from our creative benchmarking research. More
This article dissects three different approaches to insurance advertising; the take out is that during times of crisis, consumers prefer direct communication. More
Newspapers build on the affinity and connection established by AAMI's Safe Driver Rewards TVC, helping to generate call to action responses on the retail offer. More
This article demonstrates how Myer's brand promise offered consumers a point of differentiation during the hectic Christmas shopping period. More
Creative Benchmarking research shows that small sized ads that have been strategically designed for the space they occupy result in high levels of engagement. More
Huggies and McDonald's connect with consumers on the level of honesty via these two newspaper that took a simple and straight-forward approach. More
Toyota proves that building brand equity is an important goal for newspaper advertising rather than relying on discounts to shift metal. More
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This report shows that including newspapers in the media mix can more effectively build a brand than by using TV alone. Read the full case study here.
Click for the latest figures on newspaper usage, readership, circulation, and more from the past 10 years.
