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    <title>The Newspaper Works RSS News Feed</title>
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    <description>Latest stories and updated information.</description>
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      <title>IKEA's Slumber Survey</title>
      <link>http://www.thenewspaperworks.com.au/news/ikea-s-slumber-survey</link>
      <description>IKEA has launched a National Slumber Survey to find out how Australians sleep.</description>
      <pubDate>Tue, 21 Feb 2012 10:24:00 GMT</pubDate>
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      <title>Meat Standards Australia</title>
      <link>http://www.thenewspaperworks.com.au/news/meat-standards-australia</link>
      <description>Newspaper ad launching the Meat Standards Australia grade.</description>
      <pubDate>Tue, 21 Feb 2012 09:51:00 GMT</pubDate>
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      <title>Oral-B’s Back is back</title>
      <link>http://www.thenewspaperworks.com.au/news/oral-b-s-back-is-back</link>
      <description>Oral B has revived Rob the Dentist, the brands ambassador in the 1980s, as part of a social media campaign.</description>
      <pubDate>Mon, 20 Feb 2012 17:39:00 GMT</pubDate>
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      <title>Driving the brand</title>
      <link>http://www.thenewspaperworks.com.au/news/driving-the-brand</link>
      <description>Stand out newspaper ads from BMW, Subaru and Skoda that helps build the brand.</description>
      <pubDate>Mon, 20 Feb 2012 17:14:00 GMT</pubDate>
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      <title>Fashion and Retail</title>
      <link>http://www.thenewspaperworks.com.au/news/fashion-and-retail</link>
      <description>Retail newspaper ads from Target and Jacqui E.</description>
      <pubDate>Mon, 20 Feb 2012 16:02:00 GMT</pubDate>
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      <title>Banking saga continues</title>
      <link>http://www.thenewspaperworks.com.au/news/banking-saga-continues</link>
      <description>Break up with the banks... 2012: newspaper ads from Abacus, Community First Credit Union and NAB.</description>
      <pubDate>Mon, 20 Feb 2012 15:10:00 GMT</pubDate>
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      <title>Valentine’s Day 2012</title>
      <link>http://www.thenewspaperworks.com.au/news/valentine-s-day-2012</link>
      <description>Topical newspaper ads from Virgin Active, eHarmony, Leggos, Playboy and Durex this Valentines Day.</description>
      <pubDate>Mon, 20 Feb 2012 13:42:00 GMT</pubDate>
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      <title>Optus 'Record TV'</title>
      <link>http://www.thenewspaperworks.com.au/news/optus-record-tv</link>
      <description>Optus ran a full-page advertisement to promote Optus TV Now.</description>
      <pubDate>Mon, 20 Feb 2012 12:40:00 GMT</pubDate>
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      <title>Purina Ruffs gets romantic</title>
      <link>http://www.thenewspaperworks.com.au/news/purina-ruffs-gets-romantic</link>
      <description>Latest newspaper ad from Purina Ruffs gives the product a topical twist.</description>
      <pubDate>Mon, 13 Feb 2012 17:11:00 GMT</pubDate>
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      <title>Google pluses newspapers</title>
      <link>http://www.thenewspaperworks.com.au/news/google-pluses-newspapers</link>
      <description>Google runs a newspaper ad to highlight the benefits of their social network, Google+.</description>
      <pubDate>Mon, 13 Feb 2012 16:57:00 GMT</pubDate>
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      <title>Canada keeps exploring</title>
      <link>http://www.thenewspaperworks.com.au/news/canada-keeps-exploring</link>
      <description>More from Canada Tourism Commissions Keep Exploring campaign.</description>
      <pubDate>Mon, 13 Feb 2012 16:35:00 GMT</pubDate>
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      <title>More for Bupa</title>
      <link>http://www.thenewspaperworks.com.au/news/more-for-bupa</link>
      <description>Bupa uses rational messaging in this newspaper ad to recruit new members.</description>
      <pubDate>Mon, 13 Feb 2012 16:30:00 GMT</pubDate>
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      <title>Toyota fleet vehicles</title>
      <link>http://www.thenewspaperworks.com.au/news/toyota-fleet-vehicles</link>
      <description>Newspaper ad promotes the quality and reliability of Toyota as fleet vehicles.</description>
      <pubDate>Mon, 13 Feb 2012 15:51:00 GMT</pubDate>
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      <title>Back to School Appeal</title>
      <link>http://www.thenewspaperworks.com.au/news/back-to-school-appeal</link>
      <description>The Smith Family launch a new campaign to help disadvantaged children in the new school year.</description>
      <pubDate>Mon, 13 Feb 2012 15:24:00 GMT</pubDate>
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      <title>David Jones Autumn 2012</title>
      <link>http://www.thenewspaperworks.com.au/news/david-jones-autumn-2012</link>
      <description>David Jones runs full-page newspaper ads to launch their 2012 Autumn Fashion.</description>
      <pubDate>Mon, 13 Feb 2012 14:55:00 GMT</pubDate>
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      <title>“Experience” Phase 2</title>
      <link>http://www.thenewspaperworks.com.au/news/experience-phase-2</link>
      <description>Newspaper ad launching stage two of the NRMA Insurance Experience campaign.</description>
      <pubDate>Mon, 13 Feb 2012 14:05:00 GMT</pubDate>
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      <title>Circulation decline stabilises</title>
      <link>http://www.thenewspaperworks.com.au/news/circulation-decline-stabilises</link>
      <description>Australian printed newspaper circulation decline stabilises and newspaper audiences continue to expand onto digital platforms.</description>
      <pubDate>Fri, 10 Feb 2012 10:24:00 GMT</pubDate>
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      <title>Could Be a Caxton winner</title>
      <link>http://www.thenewspaperworks.com.au/news/could-be-a-caxton-winner3</link>
      <description>Cooper's Brewery's "True brew" topical newspaper ad is the Dec / Jan 2012 winner of the Could Be a Caxton competition.</description>
      <pubDate>Thu, 09 Feb 2012 14:52:00 GMT</pubDate>
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      <title>More from Jeep</title>
      <link>http://www.thenewspaperworks.com.au/news/more-from-jeep</link>
      <description>Jeep continues with their Compass campaign.</description>
      <pubDate>Mon, 06 Feb 2012 17:54:00 GMT</pubDate>
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      <title>Qantas Global Sale</title>
      <link>http://www.thenewspaperworks.com.au/news/qantas-global-sale</link>
      <description>Qantas kicks of their Global Sale newspaper campaign.</description>
      <pubDate>Mon, 06 Feb 2012 17:38:00 GMT</pubDate>
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